Privacy Policy

Haifa Properties ("we", "us", or "our") is a licensed real estate company established in Riyadh, Saudi Arabia in 2024, operating under the Real Estate General Authority (REGA). We are committed to protecting the privacy and personal data of our clients, users, and website visitors in accordance with applicable Saudi Arabian laws and regulations, including the Personal Data Protection Law (PDPL).

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you interact with our website (www.hproperties.sa), our services, or our team.

By using our website or engaging our services, you agree to the practices described in this Privacy Policy.

We may collect the following categories of personal information:

We use your personal information for the following purposes:

• To respond to your enquiries and provide requested services
• To manage property listings, leasing agreements, and transactions
• To conduct property valuations and deliver certified reports
• To provide real estate consulting, brokerage, and investment advisory services
• To deliver AI-powered and digital marketing services for listed properties
• To facilitate 360° virtual property experiences via our Your Next Home partnership
• To comply with REGA regulations, Saudi real estate law, and applicable legal obligations
• To communicate updates, service information, and relevant market insights (with your consent)
• To improve our website, platforms, and services through analytics

We process your personal data on the following legal bases under the Saudi Personal Data Protection Law (PDPL):

• Contractual necessity: to perform or prepare for a contract with you
• Legal obligation: to comply with REGA regulations, AML requirements, and Saudi law
• Legitimate interests: to improve our services, prevent fraud, and conduct business operations
• Consent: for marketing communications and non-essential cookies (where explicitly given)

We do not sell your personal data. We may share it only in the following limited circumstances:

• With REGA and regulatory authorities as required by Saudi law
• With Your Next Home platform (our exclusive technology partner) to enable digital property experiences
• With licensed appraisers, legal advisors, or certified professionals involved in your transaction
• With affiliated agents authorized to represent properties on our platform
• With service providers who assist our operations (under confidentiality obligations)
• In response to lawful government requests, court orders, or legal process

Any third party receiving your data is required to handle it securely and in compliance with applicable privacy laws.

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, or as required by Saudi regulatory and legal obligations. Specifically:

• Transaction and contractual records: retained in accordance with applicable Saudi regulations and legal requirements
• Enquiry and contact data: retained for up to 2 years from last interaction
• Marketing data: retained until you withdraw consent or request deletion

When data is no longer needed, it is securely deleted or anonymized.

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and improve our services. We use:

• Essential cookies: required for the website to function properly
• Analytics cookies: to understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies: to deliver relevant content and measure campaign effectiveness (with consent)

You may manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

Under the Saudi Personal Data Protection Law (PDPL), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data (subject to legal and regulatory retention requirements)
• Withdraw consent for marketing communications at any time
• Object to certain types of processing
• Request data portability where technically feasible

To exercise any of these rights, please contact us using the details provided in Section 11. We will respond within 30 days of receiving your request.

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These include:

• Secure encrypted connections (HTTPS) on our website
• Access controls limiting data access to authorized personnel only
• Regular security reviews and updates to our systems and platforms
• Confidentiality obligations imposed on all staff and third-party partners

No method of transmission over the internet is completely secure. While we take all reasonable precautions, we cannot guarantee absolute security.

For any questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact us via:

• Email: info@hproperties.sa
• Website: www.hproperties.sa
• Address: Riyadh, Saudi Arabia

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The updated Policy will be posted on our website with a revised effective date. We encourage you to review this Policy periodically. Your continued use of our services following any update constitutes your acceptance of the revised Policy.